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TAP and Dom Pedro Hotels establish partnership
12.Nov.2008
TAP and Dom Pedro Hotels celebrate a partnership that allows the 800 members of the TAP Victoria Programme to earn miles on each stay in the Dom Pedro Hotels Group in Lisbon, Madeira and the Algarve.
Starting now, members of the TAP Victoria Programme that stay in a Dom Pedro hotel will have the opportunity to earn 2 Bonus Miles for each euro spent, and 4 Bonus Miles on entry fee in the spas or restaurants of this group.
Dom Pedro Hotels currently have a total of seven hotels (3, 4 and 5-star) in Lisbon, Madeira and the Algarve, and offer a great variety of products and new services such as the Aquae Spa in Lisbon and in the Algarve, and an upgrade to 5 stars at Dom Pedro Golf Resort in Vilamoura.
There is even the advantage of expanding the partnership between TAP and Dom Pedro Hotels worldwide. They are currently in the process of expanding to Brazil with the construction of Hotel Dom Pedro Laguna, the first 5-star hotel unit in one of the biggest tourist projects in Latin America - the "Aquiraz Golf & Beach Villas", 30 km from Fortaleza.
"With the Dom Pedro Hotels partnership, TAP associates itself with a group having proven experience in the hotel market in Portugal, and whose quality of service sets itself apart in the areas of business and leisure. Moreover, TAP continues to increase the already vast world of benefits available for Victoria Members with the diverse and select group of strong partnerships in the national market, also accompanied by the successful internationalisation of TAP, while remaining one of the biggest Portuguese export companies," pointed out Luís Monteiro, TAP Marketing Director.
According to Pedro Ribeiro, Commercial and Marketing Director of the Dom Pedro Hotels Group, "This partnership aims at developing the political commercialisation of the Dom Pedro group that is based on the distinction and loyalty of its customers. Such an agreement with a partner of TAP's renown will reinforce the existing ties between the two companies even more and contribute to the increased international visibility of the Dom Pedro Hotels, while allowing TAP to have yet another prestigious partner in the Victoria Programme."
The partnership, which has just been finalised, will be accompanied by a special promotion in the next months that will offer double miles at stays in Aquae Spa and at restaurants.







