Victoria reaches one million members

Victoria, the TAP customer loyalty programme, reached the historic milestone of one million members last Friday. Heloisa Silva became Victoria member number 1,000,000 when she completed her enrolment form at the TAP stand at the Lisbon Tourism Fair (BTL). To mark the special occasion, she received a surprise from TAP – a free trip for two to a European destination of her choice.

Heloisa Silva, originally from Praia in Cape Verde and a resident of Greater Lisbon for the last 13 years, initially expressed her disbelief upon receiving the TAP prize: “I thought they were joking.” Once she was assured that the prize was genuine, she suggested that “Paris, Rome or Amsterdam are potential destinations for my trip.”

The Victoria Programme has recorded strong growth in membership numbers since its inception. In 2009, this figure rose by 17.3% overall, with particularly strong growth in Brazil, which saw membership increase by 35.7% to over 250,000.

The Victoria Programme aims to grow by a further 15% in 2010, to reach a total of 1.15 million members by the end of the year. As a new feature of its loyalty programme, TAP will soon launch the Victoria Shopping Basket, an online store selling products and services. Payments will be accepted in cash, miles or miles & cash.

Photo of Victoria's One Million Member, on your right.